A profound knowledge of the market is the basis for a successful launch of your invention.
The following questions are to be answered, for example:
- Which companies are potential customers?
- In which regional markets are they are located?
- What distribution channels exist?
- What is the market potential in the individual markets and regions?
- What is the competitive situation?
- What is your invention differentiated from the competition and what is the added value for the customer?
- What market entry barriers exist and what problems are to be expected at launch?
Based on the market analysis, we can develop the further marketing strategy and the property right concept.
