Based on the market analysis, the marketing strategy will then be defined. Possibly additional information is required, which must be determined by test sales or product presentations. Furthermore it has to be thought, to market themselves the invention (to produce) or to search for licensing partners.
The following questions have to be answered:
- Demarcation to competing products
- Development / production status of yourr own invention
- Possible cooperation and partnerships
- distribution policy (price / distribution channels / markets)
- Product and assortment policyCommunication policy
Based on the market analysis, we can develop the further marketing strategy and the property right concept.
